Privacy Policy

Last updated: 15 January 2026

Introduction

PlaxoVenti Ltd ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website plaxoventi.top or use our retail customer behaviour reporting services.

Data Controller Information

PlaxoVenti Ltd is the data controller responsible for your personal data. Our contact details are:

  • Company: PlaxoVenti Ltd
  • Address: 225 Queens Road, Newcastle, Tyne and Wear, NE6R 5JC, United Kingdom
  • Registration Number: 32687419
  • Email: [email protected]
  • Phone: +44 1914964255

Data Collection

We collect personal data in various ways when you interact with our website and services. The data we collect includes information you provide directly to us and information collected automatically through your use of our services.

Information You Provide

When you contact us, request information, or use our services, we may collect:

  • Name and contact details (email address, phone number)
  • Company information and job title
  • Communication preferences
  • Information in messages and correspondence
  • Service requirements and business needs

Information Collected Automatically

When you visit our website, we automatically collect certain technical information including:

  • IP address and location data
  • Browser type and version
  • Operating system and device information
  • Website usage patterns and analytics data
  • Referral sources and page interactions

How We Use Your Information

We use your personal data for legitimate business purposes and only as necessary to provide our services. The primary ways we use of your data include:

  • Providing and improving our retail analytics services
  • Responding to your enquiries and communications
  • Sending service updates and important notifications
  • Analysing website usage to improve user experience
  • Ensuring security and preventing fraud
  • Complying with legal obligations and regulations

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

  • Legitimate Interests: For business communications, website analytics, and service improvements
  • Consent: For marketing communications and optional services
  • Contract: To fulfil our obligations when providing services to you
  • Legal Obligation: To comply with applicable laws and regulations

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about our use of cookies, please see our Cookie Policy.

Data Sharing and Disclosure

We do not sell your personal data to third parties. We may share your information only in the following circumstances:

  • With trusted service providers who assist in delivering our services
  • When required by law or legal process
  • To protect our rights, property, or safety
  • With your explicit consent for specific purposes

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we do this, we ensure appropriate safeguards are in place to protect your data, including adequacy decisions or standard contractual clauses approved by the European Commission.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with our legal obligations. Our data retention periods vary depending on the type of data and the purpose for processing:

  • Contact enquiries: 3 years from last communication
  • Service data: Duration of service agreement plus 7 years
  • Website analytics: 26 months
  • Marketing data: Until you withdraw consent or 3 years of inactivity

Your Rights

Under GDPR and UK data protection law, you have several rights regarding your personal data:

  • Right of Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data in certain circumstances
  • Right to Restrict Processing: Limit how we process your data
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent for processing at any time

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include encryption, access controls, regular security assessments, and staff training on data protection.

Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date.

Contact Information

If you have questions about this Privacy Policy, wish to exercise your rights, or need to contact us about data protection matters, please reach out to us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data properly.